About FitArenaa Oy
FitArenaa is an AI-native SaaS company on a mission to make gyms more inclusive, predictable, and profitable – starting from the Nordics and expanding globally.
Company story
FitArenaa was born from a simple observation: most gyms still run on gut feeling and static spreadsheets, while members live in a world of real-time information and personalised digital experiences. Peak hours feel chaotic, quiet hours are wasted, and members who need predictability the most – neurodiverse, socially anxious, and time-sensitive people – often churn first.
Instead of installing expensive hardware, FitArenaa takes a software-first approach. By combining data from access systems, bookings, and behaviour patterns, we build a live-and-predictive model of how each gym actually breathes. On top of that, we layer AI-driven features for operations, inclusivity, and member engagement.
Mission
Our mission is to make gyms feel calmer, smarter, and more human – for both members and operators. We believe AI should reduce friction, not add more dashboards. That's why FitArenaa focuses on three pillars:
- AI: Practical, hardware-free intelligence that plugs into existing gym systems.
- Inclusivity: Tools that meaningfully support neurodiverse, anxious, and time-constrained members.
- Efficiency: Better yield on space, classes, and energy – with fewer manual decisions.
Vision – 3 to 5 years
Our vision is to become the default AI operating layer for gyms and wellness venues in the Nordics and beyond – the system silently orchestrating when members visit, how energy is used, and how inclusive each space feels.
- • Powering multi-country fitness networks with predictive operations.
- • Enabling employers to offer intelligent, inclusive gym access as a core benefit.
- • Providing a measurable “inclusivity score” for gyms and their investors.
- • Becoming a trusted AI partner for city-scale wellness ecosystems.
Founders
Ihab Imran Alsouse
Co-Founder & Co-CEO
Over 15 years of experience in fitness coaching, nutrition, and gym management. Ihab brings a deep understanding of health, training, and business operations — ensuring FitArenaa is built from real industry insight.
Enxhi Nikolla
Co-Founder & CEO
A business strategist and entrepreneur with expertise in HR, startups, and IT. Enxhi focuses on scaling FitArenaa’s business, building partnerships, and connecting innovation with real-world gym needs.