About FitArenaa Oy
FitArenaa is an AI-native SaaS company on a mission to make gyms more inclusive, predictable, and profitable – starting from the Nordics and expanding globally.
Company story
FitArenaa was born from a simple observation: most gyms still run on gut feeling and static spreadsheets, while members live in a world of real-time information and personalised digital experiences. Peak hours feel chaotic, quiet hours are wasted, and members who need predictability the most – neurodiverse, socially anxious, and time-sensitive people – often churn first.
Instead of installing expensive hardware, FitArenaa takes a software-first approach. By combining data from access systems, bookings, and behaviour patterns, we build a live-and-predictive model of how each gym actually breathes. On top of that, we layer AI-driven features for operations, inclusivity, and member engagement.
Mission
Our mission is to make gyms feel calmer, smarter, and more human – for both members and operators. We believe AI should reduce friction, not add more dashboards. That's why FitArenaa focuses on three pillars:
- AI: Practical, hardware-free intelligence that plugs into existing gym systems.
- Inclusivity: Tools that meaningfully support neurodiverse, anxious, and time-constrained members.
- Efficiency: Better yield on space, classes, and energy – with fewer manual decisions.
FitArenaa contributes to multiple UN Sustainable Development Goals
Our platform advances health, inclusion, and resilient gym businesses while aligning with broader societal impact.
SDG 3: Good Health and Well-being
We help people maintain healthier lifestyles by preventing fitness drop-offs, supporting consistent exercise habits, and enabling gyms to intervene before members lose motivation. This strengthens long-term physical and mental health.
SDG 10: Reduced Inequalities
Our occupancy insights make gyms more accessible for neurodiverse individuals, beginners, and anyone who feels anxiety in crowded spaces. By helping users avoid overwhelm and find suitable times to train, we promote equal access to fitness environments.
SDG 11: Sustainable Cities and Communities
By helping gyms understand usage patterns and optimize capacity, we support more inclusive, efficient, and community-friendly fitness services.
SDG 8: Decent Work and Economic Growth (indirect)
Gyms lose significant revenue due to churn. By reducing drop-offs and improving predictability, we help small businesses stay resilient, grow sustainably, and support local employment.
Vision – 3 to 5 years
Our vision is to become the default AI operating layer for gyms and wellness venues in the Nordics and beyond – the system silently orchestrating when members visit, how energy is used, and how inclusive each space feels.
- • Powering multi-country fitness networks with predictive operations.
- • Enabling employers to offer intelligent, inclusive gym access as a core benefit.
- • Providing a measurable “inclusivity score” for gyms and their investors.
- • Becoming a trusted AI partner for city-scale wellness ecosystems.
Team
Ihab Imran Alsouse
Co-Founder, Co-CEO & CSO
Leads commercial strategy, partnerships, and growth. With 15+ years in fitness coaching, nutrition, and gym management, Ihab brings deep industry insight that shapes FitArenaa’s market direction.
Enxhi Nikolla
CEO, Co-Founder & CTO
Product leader driving FitArenaa’s vision, technical direction, and execution from concept to a scalable platform. Focused on building the product roadmap, core architecture, and data-driven experiences for gyms.
Vladimir Beliakov
Full Stack Developer
Full-stack developer who joined FitArenaa at an early stage, contributing to core architectural decisions and helping transform the product from concept into a scalable, production-ready platform. Focused on building reliable features, integrations, and a strong technical foundation for long-term growth.
Khanh Gia Mai
SDR
Sales Development Representative focused on lead qualification, outreach, and first-touch conversations with gym operators. Supports pipeline growth by matching prospects to the right FitArenaa value proposition.
Alexander Kislitsyn
SDR
Sales Development Representative focused on identifying high-fit gym partners, qualifying inbound and outbound opportunities, and keeping the early sales pipeline structured and actionable.
Keerthana Rajendran
Front End Developer
Front-end developer focused on crafting accessible, responsive interfaces and translating product vision into clean, user-friendly experiences. Brings a strong eye for UI detail and performance to FitArenaa’s member-facing and admin surfaces.
Akash Khizar
SDR Researcher
Supports sales development through customer and behavior research. Focused on analyzing gym operator needs, market signals, and user patterns to improve lead targeting and discovery quality.
Open positions
There are no open positions at the moment, but we are always happy to hear from people who care about inclusive fitness and data-driven operations.
Send a brief intro to contact@fitarenaa.fi