Investor overview
FitArenaa sits at the intersection of fitness, inclusivity, and applied AI – a hardware-free SaaS layer on top of existing gym infrastructure, with recurring B2B and B2C revenue streams.
Market opportunity
The Nordic fitness market is mature but under-optimised. Retention remains a persistent problem, inclusivity is more slogan than measurable practice, and most operators lack predictive tooling. At the same time, AI is moving from experiment to expectation – both from consumers and investors.
FitArenaa targets this gap with a practical AI layer that solves day-to-day pain points: crowding, scheduling, inclusivity, and energy use. The opportunity extends beyond single gyms to multi-site operators, corporate wellness buyers, and city-scale wellness ecosystems.
Why invest in FitArenaa
- • Hardware-free SaaS: no new in-gym devices, fast time-to-value, and scalable gross margins.
- • High scalability: deploy once per operator, then scale across networks and geographies.
- • Predictive analytics: drives operational decisions and measurable inclusivity improvements.
- • Large B2B opportunity: gyms, wellness chains, and employers seeking differentiated benefits.
- • Social add-on revenue: FitArenaa Social unlocks B2C-like ARPU without becoming a pure consumer app.
Traction & roadmap
FitArenaa is focused on disciplined execution with a clear path to scale. Below is an indicative timeline for 2025–2027.
- • Pilot deployments across selected Nordic gym chains
- • Core AI insights dashboard and live occupancy modules
- • FitArenaa Social MVP launched with first partners
- • Scaled rollout to multi-country operators
- • Energy efficiency dashboard and benchmarking suite
- • Corporate wellness integrations and employer pilots
- • Pan-Nordic footprint with thousands of connected gym endpoints
- • Standardised inclusivity and utilisation metrics for investors
- • Expansion into broader wellness and sports infrastructure
Interested in the full picture?
Request our investor pitch deck for deeper insight into the product, traction, roadmap, and funding strategy.